Public Relations
Understanding the Power of News Release in PR Strategy News releases, also commonly known as press releases, are a form of communication that organizations use to disseminate newsworthy information to the press and the public. This tool has been employed for ages, and with the advent of digital media, its efficacy has multiplied. The leverage…
Here’s An Opinion On: Sefiani Communications Group Crisis Management: What If it happens to You Tomorrow? by Paula Whitewood Any news that will involve your business is a story. Throngs of media will gather on the scene. A lack of preparation on your behalf can result in publicly humiliating gaffes, distortion of facts and incorrect…
Here’s An Opinion On: Behaviour Change Strategy By Gabriel Adams Choosing stocks is not a plug-and-play operation. There is time and research required. The avid investor keeps tabs on Wall Street on a daily basis, and constantly keeps a finger on the pulse of business and finance. If you’re looking for a quick explanation of…