- Here’s An Opinion On:
- Podcast Production
By Craig Lawson
Shrink Sleeve marketing is one of the primary ways to brand your product without breaking the bank. It is an attractive way to advertise while giving the product details such as calorie count, ingredients, vitamins and display what your selling. The next time that you walk through a grocery store you will notice that products using shrink sleeve labeling will range from kitty litter to soft drinks to vegetables to lighter fluid. It can be used on just about any product, any size, any shape. There are many different reasons for this but here are the 5 main reasons that Shrink Sleeve marketing works:
1. Shrink Sleeves can fit over any shape of product. If you are selling a case of raisins that is shaped like the sun with little points jutting out from it then you will find it hard to fit many labels on it. Shrink Sleeves are always an option because if they cannot somehow fit around the product then you can always encase the product within the label. Shrink Sleeves Labels can conform to any shape that you can imagine which makes this advertising a smarter option.
2. Shrink Sleeves can provide an unparalleled degree of safety from product tampering. If you use a shrink sleeve label to completely cover and conform to the shape of a product as I mentioned earlier then it makes it that much harder to tamper with. That is why so many food manufacturers use that type of shrink sleeve on their products. The customer can tell if the product has been opened since manufacturing, if so, you know not to buy it.
3. If you use a standard label then you will most likely put it on the front of the package. That leaves the sides and back as dead space. A Shrink Sleeve provides a 360 degree arc of prime marketable real estate and it can be seen from any direction. It can be in any color, so you can make your packaging as bright or dark as possible. It can be very eye catching.
4. Marketing has always been an expensive undertaking for any product manufacturer. You have to be very careful with the types of labels that you make because they are so expensive to produce that you probably wont change them very often. Shrink Sleeve Labels are made from a thin film of plastic and is one of the cheapest ways to add advertising to your product. Since it is so much cheaper to use Shrink Sleeve labels it allows you to change your advertising more often and try new things.
5. Another big selling point of Shrink Sleeves is the vast array of looks and options that are available. You can have the labels printed with metallic, pearlescent, thematic or even make it look like etched glass. If you want the look of your product to shine through the label then you can have the shrink sleeves done in a semi opaque that give it that invisible look. The look of the labeling can influence the sale of the product.
About the Author: Article was written by Craig Lawson with Click Ready Marketing, an
Atlanta SEO Company
, on behalf of SleeveCo. For more information on
shrink sleeve labeling
, visit SleeveCo site at http://www.sleeveco.com.
Source:
isnare.com
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